"Making Belief Since 1982."
Consolidated Arts Corporation (Con-Arts) was founded by Rea Baldridge in 1982. It is successor to the San Francisco-based Myth America Corporation, and predecessor to QuasiCorp. Created as a framework for a variety of art projects in the guise of a corporate entity, its’ purpose is to parody corporate structure through “creative" emulation, thus legitimizing the widely-held suspicion that art is not entirely serious.
The extreme subjectivity of the art business and volatility of art markets has always been suspect. In fact, like political theory or religion, the very definition of art always comes down to a matter of opinion.
As an exercise in branding, Con-Arts was meant to emphasize it’s own illegitimate authority and undermine contrivances bearing it’s brand.
When do the trappings of authority become actual authority?
These themes have become the threads that run rampant through our society today… meaning swamped by meaning. The search for stability and illusiveness of truth. The thousands of ways we trick ourselves into believing one reality over another. It is the relativist dream and nightmare, and art's playground.
Con-Arts motto is “Making Belief” because the desire and the will to believe and be believed may be the truest path to good faith and meaningful art.